NLP
Solutions
by
Sue Knight 
Sue Knight, a leading consultant and speaker who pioneered the use
of NLP in business with her bestselling NLP at Work, continues
to break new ground with NLP Solutions. This is a fieldbook
to the many users of NLP in business today, and includes numerous
case studies and examples. One is BMW. They wanted to reproduce
the talent of their top salespeople, who were able to achieve their
targets consistently. Using NLP, they identified what was really
working in the sales approach of those top performers - and having
identified ‘the difference that makes the difference’,
taught this way of selling to the rest of the salesforce. They then
went on to achieve all the sales targets that they set for the coming
year. Other major companies are using NLP, which offers them a way
of thinking that keeps them at the leading edge; NLP Solutions demonstrates
how this has been achieved, and how it can be achieved by others.
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